SEO in 21: A Step-by-Step Guide for the Future

 We've learned a lot from the global experience in 2021 about how a strong online presence may help or harm your business. During a time when in-person shopping was halted cold, good online brand recognition made all the difference. Businesses nowadays need to assess their SEO results and ensure they are following best practices, which have evolved over time. 

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Assess Your Current SEO Performance

Your first step should be to assess your current online presence. Begin by visiting the three leading search engines -- Google, Bing, and Yahoo! -- and looking at each site's results for your business name, address, and phone number. Are you on all of them? Do they look correct? If not, contact your company's web developer immediately. 

Analyze Your Competitor’s SEO Performance

Your competitors are likely getting more traffic from the web than you are, so now is a good time to peek at their strategies. Does your competitor have a website? If they do, what kind of content does it contain? How frequently is the site updated? Do their social media profiles rank high on search engines as well? Use these questions to guide your own efforts moving forward. 

Outline Your Marketing Goals

What do you want to achieve with your online presence? For example, are you trying to improve brand awareness or generate leads for sales prospects? Your new SEO strategy should be designed to meet these goals. Be sure your marketing team is on the same page by reviewing and approving your plan before moving forward. 

Find Keywords and Topics that Are Relevant to Your Business

Now is a good time to assess how you are currently using keywords on your site. A simple way of doing this is by using a free online tool such as Google AdWords' Keyword Tool or Wordtracker. You can also find tools that analyze your website's content and suggest ways to make it stronger. 

Do a Content Audit of Your Website

Your content has to be unique and helpful for visitors. Use a tool like Copyscape (which identifies content that is duplicated) or Google's Search Console (which helps you discover "crawl errors") to check your website's originality. If the content isn't up to par, hire a professional copywriter who can create relevant and engaging text people want to read. 

Ensure Your Site is Mobile-Friendly

Mobile traffic now accounts for more than half of all digital traffic, according to research from ComScore. To make sure your site is optimized for the smaller screen, check it on a smartphone or tablet and see how easily users can navigate it. Keep in mind that Google will soon boost the rankings of mobile-friendly sites, requiring website owners to address this issue or risk losing visibility. 

Create Pillar Pages and Topic Clusters

Pillar pages are among the highest-ranking on search engines, thanks to their strong authority with Google. A good pillar page should be a hub of related topics that offer readers solutions to common problems or answers to common questions. Use keyword research tools and brainstorming techniques to come up with ideas for these pages. 

Master On-Page SEO

On-page optimization is the foundation of quality SEO. This means focusing on keywords and phrases that will boost your website's visibility, as well as creating a site structure and internal linking strategy designed to make it easy for search engines to find your content. 

Track and Adjust as Necessary

Once you update your digital marketing strategy, it's important to be proactive about tracking its progress. Tools like Google Analytics can help determine how many people are visiting your website and whether or not they're converting into leads or customers. Adjustments should always be made when needed -- for example, if there is a spike in traffic but no sales activity, then you might need to rethink your SEO campaign. 

Do you have any questions about the article? Is there anything that was unclear or confusing? Let me know in the comments below! You can also contact me on my blog or on LinkedIn. I'll be happy to help! 

Digital Piloto will provide you with the best SEO services in California. Our team of experts work to brainstorm for ways that increase your organic search engine ranking and give a competitive edge within the industry!

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